An Owners Playbook for Maximizing Sales

Date: Tuesday, July 11th, 2023

Time: 12:30 PM – 1:30 PM ET

Speaker: Rick Carlson, Director of TechServe’s Sales & Recruiting Management Program and President at Harvyst Consulting Partners


When the staffing market tightens, as it will from time to time, leaders ask for “more” from their people. And “more” tends to equate to activity. This is certainly logical and reasonable to ask, provided the activity is the right activity.

In this webinar, Rick will look at not only what owners should ask, but more importantly, what they should provide. Differentiating your company in this challenging economic environment requires that we provide evidence of our claims. We can say we are “great” but until we provide proof, it is hyperbole.

We will review:

  • 8 Common Mistakes Salespeople Make;
  • Specific Items of Proof That Support Our Claims of Superiority (what you need to provide);
  • Guidance to Effectively Manage Salespeople;
  • Interesting Ways to Create Customer Value; and
  • Training; on-board, ongoing, and strategy specific

Please join us for this relevant discussion on how to maintain your success in a challenging market.


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