Beyond SEO: Be the Answer in the AI Search Era

Join Brian Jameson, Chief Growth Officer and Co-Founder of echogravity, and Pete Newsome, Founding President of 4 Corner Resources and zengig, as they explore how AI is transforming search and digital visibility. They discuss the paradigm shift from traditional SEO to AI-powered answers, how to build authority that AI trusts, and why owning your niche is more important than ever. Pete also shares practical examples of how AI tools are reshaping business development and recruiting efficiency for staffing firms.

View the full original webinar here.

View the blog for the original webinar here.

What You’ll Hear in This Episode:

• Introduction & Guest Overview (00:00)

• From SEO to AI Search: Why the Paradigm Is Shifting (00:43)

• Are You the Answer? Visibility in an AI-Driven World (02:43)

• How AI Tools Are Changing Daily Search Habits (04:42)

• From Blue Links to AI Overviews (07:05)

• SEO vs. AI Search: Key Differences (09:51)

• Why Authority & Authenticity Matter More Than Ever (13:48)

• FAQs, Schema, and Content That AI Trusts (16:14)

• The Role of Reviews, Google Business, and Backlinks (22:10)

• Specialization & Owning Your Niche (27:17)

• AI Tools for Business Development (34:19)

• Candidate Engagement & Recruiting with AI (39:21)

• Case Study: How Converse AI Improves Screening (42:29)

• Candidate Reactions to AI-Powered Processes (47:15)

• AI: Threat or Opportunity for Staffing Firms? (49:14)

• Closing Thoughts (50:11)