Being the Brand – How Personal Presence Amplifies Company Success

In this TechServe Exchange episode, Monty Ragland sits down with his business partner, Monica Dominic, for an inspiring conversation on leadership, personal branding, and showing up authentically in today’s staffing landscape. Monica shares how her personal brand strengthens PSI, why authenticity builds trust, how social media can expand influence, and why leaders must embrace both vulnerability and visibility.

Their discussion offers practical guidance for anyone looking to build a genuine personal brand, empower their team, and align who they are with the work they do every day.

What You’ll Hear in This Episode:

• Introduction & Episode Overview (00:23)
• Monica’s Role at PSI & the Journey to Ownership (01:22)
• Why Personal Branding Matters for Leaders (02:33)
• Balancing Company Brand and Personal Brand (03:53)
• How Authenticity Drives Trust and Growth (05:37)
• Using Social Media to Elevate Your Voice & Business (05:56)
• Aligning Books, Podcasts & Speaking with PSI’s Mission (08:06)
• Failing Forward: Lessons Behind “Ferocious Ambition” (08:40)
• Teaching a Team to Embrace Their Own Brand (10:48)
• Encouraging Leaders to Start Small & Show Up Authentically (11:37)
• Closing Reflections & Partnership Insights (12:14)